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The 72-hour rule that will transform your business
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The 72-hour rule that will transform your business

What if tiny experiments could change the way you run your business?

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I've started unfollowing some of my favourite creators. Here's what changed
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

I've started unfollowing some of my favourite creators. Here's what changed

The truth about the parasocial personal brand paradox

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Whether you think AI will eat your business or not, either way, you’re right
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

Whether you think AI will eat your business or not, either way, you’re right

Your personal brand is the one thing AI can’t replicate. Here’s why that matters and how to protect it.

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You're not the main character
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

You're not the main character

And 5 other lies you've been told about personal branding.

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Building a personal brand makes money - fact. Want to know how?
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

Building a personal brand makes money - fact. Want to know how?

I think you'll like this one.

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Don't send that pitch
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

Don't send that pitch

90% of pitches are ignored. Get yours noticed 👀

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The content trap: steal like an artist, build like a creator, sell like a founder
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The content trap: steal like an artist, build like a creator, sell like a founder

Which content trap are stuck in?

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The reason you're stuck has nothing to do with your business
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The reason you're stuck has nothing to do with your business

What if the thing that’s holding you back is something you’ve never even thought to question?

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The invisible tax women pay in business
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The invisible tax women pay in business

And why celebrating one day in March isn't enough.

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The real reason you can’t stick to LinkedIn
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The real reason you can’t stick to LinkedIn

Every personal brand has two brutal stages. Most people quit at the first. The rest quit at the second.

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The multi-passionate founder's guide to building a brand (without burning out)
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The multi-passionate founder's guide to building a brand (without burning out)

How to build a personal brand when you're interested in everything.

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Still waiting to feel ready? The only personal branding advice that matters
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

Still waiting to feel ready? The only personal branding advice that matters

If you’ve been putting off building your personal brand until you feel ready, this one’s for you.

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Are you oversharing? How to build a personal brand without saying too much
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

Are you oversharing? How to build a personal brand without saying too much

If you’ve ever hovered over the ‘post’ button wondering if you’re about to overshare, this is for you.

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Ignore the advice that tells you to niche down. Do this instead...
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

Ignore the advice that tells you to niche down. Do this instead...

Why the most interesting people never pick just one thing.

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The one thing stopping your growth
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The one thing stopping your growth

Why founders drift (and the North Star that brings you back),

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The real reason founders give up on goals in January
Emma Redfern 11/05/2026 Emma Redfern 11/05/2026

The real reason founders give up on goals in January

I have to be honest with you. This has been hurting my business more than I realised.

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We made this for you…
Emma Redfern 28/05/2019 Emma Redfern 28/05/2019

We made this for you…

Your new founder community for 2026. It's time to create your own luck.

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Founder Diaries 📓 I made the decision to throw the dice, and it landed on a six 🎲
Emma Redfern 28/05/2019 Emma Redfern 28/05/2019

Founder Diaries 📓 I made the decision to throw the dice, and it landed on a six 🎲

This week we share how you can become a Creator Founder in 2026.

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I've never had a job. Here's what I did to build my dream business
Emma Redfern 28/05/2019 Emma Redfern 28/05/2019

I've never had a job. Here's what I did to build my dream business

This series of decisions unlocked a freedom-filled career path where I could make a real impact. Here's how you can do this, too.

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