Whether you think AI will eat your business or not, either way, you’re right
It’s been a while since the AI panic set in, and everybody was running around screaming about the machines coming for their jobs.a
A level of acceptance now seems to have been established, as people begin to understand that the impact of AI is real and here.
There are now 3 groups of people:
Group 1: no interest in AI and intend to ignore it
Group 2: no understanding of AI, but will use it to make videos of cats dancing and to write their LinkedIn content
Group 3: ready to be assimilated and embrace AI like their work depends on it
You, dear reader, are in Group 3. If not, you will be by the end of this newsletter.
The bad workman
AI as a tool is now a cliché - a throwaway statement intended to empower us to wield it in a way that elevates our human potential.
The problem is that AI has a reputation for being, well, really quite superintelligent. We’ve been weaned on warnings about AI since we were born, from the movie industry to mass media exaggeration.
So when it went public, our expectations went stratospheric. And we haven’t come down since.
This is why you can fire up LinkedIn and read AI tells, such as:
“Here’s the thing...”
“And this changed everything...”
“And honestly...”
All written with a stutteringly sickly enthusiasm for life.
And the em dash? Americans defend its use, but here in the UK, it’s a hard no. Rather like video.
So there’s a lot of bad writing out there because people are relying on it for the entire process. And it’s the writing that builds the personal brand.
A bad workman blames his tools, but nobody seems to blame AI because of its illusory reputation for superiority.
How to survive the AI takeover
Often, the best solutions are the simplest.
To survive the AI takeover, you need to build a personal brand. AI cannot replicate nor emulate your thoughts, ideas, perspectives, opinions, feelings, lessons - all grounded in your experience.
Have a mission.
Choose the biggest topic that aligns with your mission and talk about that. This will send a strong, repeating signal to your ideal client that they can respond to.
Write from the soul. How old are you? You know everything you need to know right now. You simply have to write. Find your voice.
Founders who will thrive in an AI-saturated world are the ones who sound like themselves. They are the ones whose content makes you feel something that a language model never could.
AI can write a perfectly structured LinkedIn post but it cannot write your LinkedIn post. It doesn’t know what kept you up at 2am last Tuesday. It doesn’t know the lesson you learned from losing your first client. It doesn’t know the thing you believe that nobody in your industry agrees with.
That’s your personal brand. And it’s untouchable.
The catch
Knowing this isn’t enough. You’ve probably known it for months.
The problem is lack of action. It always is. Lack of knowledge is an excuse.
It’s sitting down, writing the post, and hitting publish. Then doing it again next week. And the week after that.
But you won’t do it alone. You really won’t. Because you’re human, and we are spectacularly good at finding reasons not to start.
But rejoice! This is exactly why the Lucky Founders Club exists. We provide accountability, community and a room full of founders who are all doing the same thing: showing up, writing, and building personal brands that no algorithm can replace.
If this newsletter made you think “That’s me,” it probably is.
We’re opening applications for our next cohort soon.
