The luckiest founders don’t wait to be discovered.
You’ve been quiet for too long…
Stop spending on conventional marketing for mediocre results and start investing in your best marketing asset - you.
You're building something incredible.
But you’re struggling to get noticed.
Your offer works. Your vision is clear. You know exactly who you want to reach.
But you're stuck and wondering how to grow your business, while founders with half your traction are:
Getting featured
Landing partnerships
Building communities of thousands.
The uncomfortable truth:
They're not luckier than you. They just stopped treating their personal brand like a side project and started treating it like their most important marketing channel.
They stopped leaving it to chance.
It's time to build your personal brand
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It's time to build your personal brand ~
You know what would change the game…
What is Lucky Founders?
A community of founders creating their own luck.
THE community for founders who want to meet online & IRL with 1-2-1 support from leading brand strategists, ready to help you level up your personal brand and attract exciting opportunities.
Your lucky charms
We've been where you are.
4 years ago, Emma was the founder that no one knew about. Brilliant ideas. Zero visibility. Posting into the void.
Graeme was coaching founders to breakthrough moments. 22 years watching talented people lose to louder competitors.
Then we cracked the code.
The founders winning weren't smarter. They just understood that personal brand isn't vanity, it's infrastructure.
So we built the system. Tested it. Used it to go from invisible to unavoidable.
Now we help founders like you do the same.
Why founders trust us:
✓ We’ve built an audience of 20k+ on LinkedIn
✓ Secured funding from Virgin, Big Change and Nuffield Health
✓ Partnered with the Peter Jones Foundation (yep, the guy from Dragons’ Den)
✓ Theo Paphitis #SBS winner and member 2026
✓ Emma won Entrepreneur of the Year Under 30, 2025 (UK StartUp Awards)
✓ Best Creative Business 2025 Yorkshire & North East (UK StartUp Awards)
✓ Numerous testimonials on our LinkedIn profiles
✓ 30+ years of experience working with Startups
We know what it's like to build something that matters and feel invisible.
And we're going to show you exactly how to break through. 🍀
What are you looking for?
Not sure where to start?
Looking for more?
Every Wednesday, we share hot takes & insights about how you can build your personal brand to attract opportunities straight to your inbox if you’re on our mailing list.